Content marketing fundamentals

It can be difficult to establish a set of tactics that might make a certain content marketing campaign successful over another. However, we’ve come up with three basic fundamentals that dictate content marketing success for banks.

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Originality of your bank content

How can you distinguish your content from that of your competitors? Some ways you can go about it include:

• Targeting a different niche. For example, a new tranche of content dedicated to exporters could be a point of difference.
• Covering trending topics. If you’re creating content on topics that are already being searched for online, you may have a greater chance of your content being read.
• Providing a unique angle. Many banking related topics have been covered countless times on the Internet, so how can your bank attack the same content from a different angle?

Original content is one of the keys to ongoing success with your content marketing efforts.

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Engagement with your small business audience

Your customers are looking for content that’s engaging – content that they can connect and interact with. If your bank can provide that, it has a greater chance of gaining and keeping small business customers.

Content that encourages user participation could be:

• Interactive videos. These involve the user making a series of selections during the video to alter the outcome.
• Quizzes. Readers choose the answers to a series of questions.
• Health checks. Your customers can answer questions based on how well their small business is doing.

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Create value and maintain consistency

All businesses want to offer value to their customers, but how can you offer value through your content? A few ways include:

• Offering practical tips, how-to guides, or tutorials.
• Creating entertaining and informative content.
• Being consistent with your brand and content so your customers know what to expect.

Publishing at regular intervals with a consistent brand voice is critical to building a loyal customer base.

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At TSBC, we can provide you with content that’s original, maintains engagement with your audience, and has value and consistency. Contact us via email at sales@tsbc.com to find out how we can assist you.